Welcome to McDonald Butler

We are a strategic B2B sales and marketing agency specialising in the technology sector. We unite sales and marketing functions to drive better audience engagement, forge stronger relationships and accelerate sales. We’re proud to be working with some of the world’s largest and most innovative B2B companies, including DXC Technology, HPE, Microsoft, Oracle, Zebra, VMware and IBM – to name but a few.

We can help you with:

  • Strategy & Insight
  • Account Based Marketing
  • Channel and Alliances
  • Virtual Marketing Team
  • Industry Programmes
  • Executive Events
  • Content Strategy & Creation
  • Creative Communications
  • Data Intelligence
We help b2b technology companies drive revenue and growth across three key areas
We engage your sales and marketing teams to create end-to-end ABM programmes that focus on your target accounts. We provide account insight, develop strategy and messaging, and deliver compelling campaigns to the key stakeholders in your top accounts – at scale.
Industry marketing
We help you to reach the customers that matter– both IT and C-level business executives – generating awareness, interest and desire by building and nurturing prospect communities. Simultaneously we drive sales opportunities through integrated, multi-touch campaigns into your key industry sectors.
Channels & Alliances
We accelerate business growth by building and managing profitable routes to market. We help to identify the best strategies for growing indirect revenues, guiding you through the development and optimisation of new and existing channels and alliances.
Our services
Strategy & Insight
Use market insight not assumptions. We provide our clients with the insights and truths to; identify and understand audience segments, evaluate the competition, design better value propositions and drive marketing & sales enablement.
Creative & Content
Engage your audience first with compelling content. We can help you emotionally connect with your B2B audience, from development of the big idea to messaging, storytelling and content creation.
Digital & Social
Stay ahead in the digital world and be on top of your social game. From websites to micro sites, videos, infographics, eBooks, social master classes, social listening, prospecting and community building.
The cornerstone of every successful marketing campaign. Whether it’s through creating bespoke data lists, insightful industry profiling or our data enhancement solutions, we help clients to connect with prospects and customers like no other.
We create engaging, memorable experiences that drive conversations and connect the people who matter. In a crowded field, we know how to ensure your events stand out from the competition. We deliver end-to-end, from event consultancy and insight to post-event engagement.
Demand Generation
Focus on delivering pipeline opportunities. We do this by creating integrated, multi-touch campaigns ranging from social prospecting, executive events and eDMs to lead generation, lead nurturing and bespoke database building and management.
Channel Services
Build a repeatable, scalable and profitable channel to market. We help develop B2B channels with services including channel strategy, partner programme development, partner recruitment, channel activation / enablement, co-marketing execution and channel management.
Sales Enablement
Never underestimate the power of an enabled sales team. Integrate sales executives and partners into campaigns and equip them with the tools they need to make a difference. From mobile and tablet apps to playbooks, podcasts, insight reports and workshops.
Virtual Marketing
Build a virtual team to extend your marketing scale and reach. Leverage our expertise across our marketing services by letting us become an extension of your team. We can offer specialist, dedicated support to drive your marketing strategy and objectives.
What our clients are saying
The team have great industry knowledge and have helped drive real intimacy with our key prospects through digital, social and account based marketing, always with a focus on innovation in our messaging. The team are outstanding, largely due to the level of professionalism, attention to detail and quality of delivery they put in to every project. McDonald Butler delivered something which looks amazing and is proving to be a really useful and helpful tool. Such nice work. An integral part of the marketing team helping us to consistently deliver great results and build senior level relationships. Not only are they reliable and professional but also great fun to work with! McDonald Butler has been a catalyst, drawing us together for focused activities and acting as a ‘virtual marketing director and team.' We have seen the highly successful development of leads and been provided with great support and ideas. Bottom line, McDonald Butler gives us better quality performance and results than we could hope to get from another agency. McDonald Butler had the vision and energy to break through the content clutter stalemate and ignite the fire of engagement. I’ve always had very high confidence in McDonald Butler, and they keep reinforcing this – top of the league. A truly integrated campaign which has brought us significant visibility and kudos at Microsoft Corporate. An invaluable extension to the Microsoft team, their passion & dedication in driving activities has resulted in just under 500 leads to date! McDonald Butler has been instrumental in helping us execute our events programme globally making us more efficient, bringing ROI metrics and innovation to the programme. - EMEA Marketing Director McDonald Butler helped us turn a wealth of research findings into stories that position our target audience – enterprise CIOs – as the hero. They pushed our boundaries and worked with us to tell these stories through a range of formats as part of an integrated editorial calendar that keeps the conversation going through digital channels and places our greatest asset – our people – centre stage. McDonald Butler’s expertise in retail has helped Trax us gain traction in a number of key targeted customers through effective ABM programmes. Their understanding of the retail landscape has been hugely valuable to the sales and marketing teams inside Trax. - Global Retail Watch Marketing Lead
Case Studies
We are retail industry experts
Our retail heritage and experience means we understand what retailers are looking for, and we know how to bring them together with the right vendors at the right time. We know exactly what you need, and have developed a range of solutions and offerings to help you accelerate innovation.
Read our latest posts
Your blueprint for ABM success

Account-based marketing (ABM) is a hot topic in the B2B marketing realm because it works. And when it works brilliantly, the results are dramatic in terms of return on investment and bottom line impact. If it were straightforward, not only would everyone be doing it, but everyone would be doing it well. Spoiler alert: it’s […]